Press
iN DEMAND NETWORKS LAUNCHES “MOJO MIX,” A FREE, ALL HI-DEF VIDEO-ON-DEMAND SERVICE OFFERING A RICH VARIETY OF MUSIC AND ENTERTAINMENT CONTENT
Service to Launch Across Time Warner Cable’s Footprint
NEW YORK – July 31, 2007 - iN DEMAND Networks, a pioneer in both video-on-demand and high definition television, announces the launch of MOJO Mix, a new all HD VOD service with a wealth of short and long-form content, starting in August 2007, announced Jason Patton, Vice President, Business Development, iN DEMAND Networks. MOJO Mix is a free service developed for cable’s on-demand platforms and will contain music videos, episodes of MOJO original HD series, various specials and short form content. In addition, the service may feature stunts, sneak previews, behind-the-scenes and bonus footage unavailable anywhere else.
Time Warner Cable is launching the MOJO Mix service across its footprint this summer. Comcast has been carrying the music portion of MOJO Mix for over a year (just re-launched as MOJO Music). MOJO Mix is available to any affiliate who carries the MOJO network.
Five hours of content are available on the service and all programming will be refreshed each month. Examples of content on the new service in the next few months include: episodes and highlights from MOJO series Three Sheets, King of Miami and Wall Street Warriors, plus in-concert songs by Nelly Furtado, My Chemical Romance, The Killers, Snow Patrol, Corinne Bailey Rae, The Charlatans, The Flaming Lips and Cord.
According to Mr. Patton, “Both HD and VOD are revolutionizing the way people look at television. By combining the two technologies and filling the MOJO Mix service with a wide variety of entertaining and exclusive HD content, digital subscribers can have a personalized experience using the latest technology. For cable operators, this is a perfect way to showcase their HD offerings and encourage more people to access video-on-demand.”
About iN DEMAND Networks iN DEMAND Networks is the pioneer and world leader in providing exciting entertainment delivered through television’s most innovative technologies. iN DEMAND creates and delivers programming through three distinct areas of business: Pay-Per-View (PPV), Video-On-Demand (VOD) and high definition (HD) programming. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. The company also operates the distinctive new MOJO network (a pioneer in HD, formerly INHD) to serve the upscale male audience. iN DEMAND’s shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.
Further information about the company can be found at http://www.indemand.com/.
For more information, please write to pressoffice@indemand.com or call 646.638.8206.