Press
MOJO HD UNVEILS A COMEDIC TAKE ON THE LATEST IN TECHNOLOGY: MOJO’s THE CIRCUIT – THE CHANNEL’S FIRST WEB ONLY SERIES -STARTS APRIL 15, IN HI-DEF ONLINE
LAS VEGAS, Apr. 14 - MOJO HD, the popular high definition television network that has delivered cult-status shows such as Three Sheets, is making waves once again with the launch of its first web-only series titled MOJO’s THE CIRCUIT. The 10-episode humorous original series which can be seen in high definition only on www.mojohd.com, was created especially for the savvy tech consumer and is packed with a wealth of tech and gadget news from all over the world. Delivered in a dry and irreverent style by host Deepak Ananthapadmanabha (yup, that’s his real name, but we call him D:Pak), it’s tech news delivered with a decidedly MOJO edge. The pilot episode will be available April 15. New episodes will be added on a weekly basis with very topical news. Akamai will showcase the program at its booth at NAB in Las Vegas.
Not only is the series about the latest cutting edge technology, but it also is one of the first projects to use the most advanced HD video streaming on the market. With H.264 standard video support in Adobe Flash Player 9 and Adobe Flash Media Interactive Server 3 software, viewers can experience MOJO's THE CIRCUIT in high-quality HD video right on their computer screens regardless of their platform.
To ensure a high-quality user experience Akamai’s streaming services, built on Adobe Flash Media Server 3, will be used. Akamai has architected its platform to offer an industry-leading solution that content owners must leverage to successfully enable an HD web experience. MOJO HD’s player and the microsite was designed and built by AgencyNet, MOJO HD’s digital agency of record.
From the award-winning team at Creative Bubble productions, MOJO’s THE CIRCUIT is an off-beat tutorial and destination for guys who love technology, but who don’t take it all too seriously. From the craziest hand-held devices, to solutions that are of questionable market value, in the field with correspondents including tech expert Emery Wells (Macbreak) and in studio with host D:Pak, MOJO’s THE CIRCUIT gives its unconventional perspective on the most obscure and the most obvious gadgets and developments. In the first episode alone, the series finds teeny-weeny portable projectors, a new color-coded germ-indicator for toilet seats, fluorescent green pigs in Taiwan and New Yorkers at the Apple store who confess their love for shiny, skinny things. To go directly to the show, click on www.mojohd.com/thecircuit.
“Akamai is making high definition viewing on the Internet possible by continuing to refine the infrastructure required to bring the HDTV experience to online audiences,” said Tim Napoleon, Chief Strategist, Media & Entertainment for Akamai. “Discussion abounds that the industry is not ready for HD content online, but our customers like MOJO HD are proving that HD on the web is here. Content owners are constantly looking for ways to differentiate their content online to enhance the end-user experience. Premium content offerings, such as HD, are growing exponentially as a way to distinguish themselves.”
According to Emilio Nunez, Vice President, Programming for MOJO HD, “We are constantly looking for new ways to bring our audience entertainment that speaks to their interests, but with a distinctive twist. MOJO’s The Circuit delivers on that promise in several ways; it is our first online-only series, it is in sync with our viewer’s attitudes, it’s fun, and it is delivered in the industry’s most advanced cutting edge streaming video from Adobe and Akamai.”
MOJO’s THE CIRCUIT is produced by New York-based Creative Bubble, a team of award-winning producers and writers from the worlds of television advertising and film - including a writer from the famed “The Onion” spoof newspaper, a former Gizmodo blogger and other successful web content creators with successful track records. Executive Producers are Scott Broock, Pat Carpenter, Paul Iannacchino, and Emery Wells. Writers are Yuri Baranovsky, Kai Nagai-Roth and Zach Kahn. Emilio Nunez is executive producer for iN DEMAND. Siobhan Graham is supervising producer.
About MOJO HD (www.mojohd.com): MOJO HD was created exclusively for the discerning upscale male, with attitude, wit and style, and is among the most widely distributed HD networks on cable. The company has been a pioneer in hi-def television since 2003. Original shows are about wide-ranging men’s interests including high tech, finance, comedy-reality, adventurous travel, music, cuisine and spirits. Other programming includes sports and movies and MOJO is the exclusive HD cable home of “Heroes.” The network is 100% high definition, all shown in pristine 1080i picture and 5.1 sound and is available as part of the HD offerings from Comcast, Time Warner Cable, Cox Communications, Cablevision, Charter Communications Inc., Bright House Networks, Mediacom and others. MOJO HD is owned by iN DEMAND Networks, whose members are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.
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