Press
MOJO IS RISING!! INHD PREPARES FOR A MAY 1 LIGHTSWITCH WHEN THE HI-DEF CABLE CHANNEL BECOMES MOJO
Network Unveils Spring 2007 Slate of Original Hi Def Programming: King of Miami, I Bet You, London Live, Three Sheets and Uncorked with Billy Merritt
NEW YORK - March 19, 2007 - On May 1, 2007, high definition cable channel INHD officially changes its name to MOJO, announced Robert D. Jacobson, President & CEO, iN DEMAND Networks (MOJO's parent company). MOJO was born in June, 2006 as a prime-time programming block on the INHD network, with original high-def series geared to males who are "active affluents" - dynamic, intelligent, adventurous. Since then, the network has further developed the MOJO brand and expanded its slate of programming, with new series spanning adventure travel, comedy, finance, music, cuisine and spirits and high tech toys. MOJO is one of the most widely distributed HD networks, carried by every major US cable provider.
As part of the transition, MOJO is rolling out new original programming throughout prime time beginning immediately. The new spring slate is produced around the globe, filmed with HD cameras and presented full-time in exquisite 1080i format and Dolby 5.1 sound. The diverse shows include an eclectic mix of witty and urbane comedy, sports, adventurous travel, music and the finer pleasures of food and drink. Premiering over the next several months are Uncorked with Billy Merritt, King of Miami, I Bet You and The Show. Returning are two favorites, London Live and Three Sheets (starring the popular Zane Lamprey).
MOJO's spring slate of originals include (production credits at end of release):
London Live explodes out of the gate with season two of the high velocity series hosted by Joe Mace at the Koko Club. Twenty new episodes showcase the bands that are rocking the UK music scene. Just a few of the 60+ performers include The Killers, My Chemical Romance, Beck and The Charlatans. (Returning Series Premiered February 16)
Three Sheets - American comedian Zane Lamprey returns for season two of this colorful and unconventional travelogue/international pub-crawl to learn about new cultures; meet and befriend locals; and visit breweries, restaurants, pubs, and watering holes across Europe, Asia and the Americas. (Returning series - Premiered March 14. Every Wed. at 9PM ET/PT)
Uncorked with Billy Merritt introduces comedian Billy Merritt, a man with ordinary beer tastes who seeks to raise his sophistication level by learning all about wine. He visits vineyards, festivals and gourmet restaurants in North America and Europe. In this "guy's guy guide to wine," Merritt discovers that wine lovers are real people, too. Merritt is known to audiences as a regular on Late Night with Conan O'Brien. (New Original Series - Premiered: March 14 Every Wed. at 9:30PM ET/PT)
King of Miami In an innovative series that blurs the lines between fiction, reality and comedy, comedian Dave Hill moves from his parents' basement in suburban Cleveland to undertake a bold (if misguided) journey to become THE guy in Miami. Donning a fake tan and an ill-fitting white suit, he aspires to become one of the beautiful people. He interviews important Miami trendsetters - realtors, personal trainers and politicians - to unearth the secrets to his potential success. Despite his "wannabe" persona in the series, the real Dave Hill was just named one of the "10 Comics to Watch" by Variety Magazine (2.28.07) (New Original Series - Premieres May 7 at 9:30PM ET/PT)
I Bet You - What happens when two best friends who are championship-caliber poker pros decide to bet and dare each other on anything outrageous that inspires them? In this high-energy series, Phil ("the Unabomber") Laak and Antonio ("The Magician") Esfandiari wander the streets of America wagering on everything: from who can make more tips tending bar, to who can find Danny DeVito's home using the Hollywood "Map to the Stars," to who can better coach an amateur poker player. (New Original Series - Premieres May 7. Every Monday at 9PM ET/PT)
The Show follows six driven and talented baseball prospects as they attempt to make the leap from The Arizona Diamondbacks' Triple A affiliate to the major leagues. Viewers will see what goes on beyond the dugout and why these guys will sacrifice almost anything to achieve their dream: getting to "the show." Joe Mantegna (Godfather III, Searching for Bobby Fischer) narrates. (New Series Premieres in Summer)
"This spring, we've brought back some of our viewers' favorite shows," said David Asch, Senior Vice President of Programming, iN DEMAND Networks. "But we've pushed the envelope by adding some truly unique original series. We hope this combination further ingrains MOJO as a destination for compelling, unique and ultimately entertaining programming."
About INHD/MOJO" Since it launched in 2003, INHD has been a pioneer in hi-def television and is among the most widely distributed HD networks on cable. It consistently earns high marks from HD viewers for the pristine quality of its 1080i picture and Dolby 5.1 sound and ranks as a viewer favorite. MOJO was created exclusively for the discerning male, with attitude, wit and style, and becomes the network name as of May 1, 2007. Original shows are about lifestyle interests including high tech, finance, adventurous travel, music, cuisine and spirits. Other programming includes comedy-reality series, high profile professional and college sports, movies, concerts and big events. The network is 100% hi-definition and available as part of the hi-definition offerings from such cable operators as Time Warner Cable, Comcast, Cox Communications, Bright House Networks, Cablevision, Mediacom and Patriot. INHD is owned by iN DEMAND Networks, whose shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.
Production credits below: For all shows, Executive Producer for INHD is Emilio Nunez. Siobhan Graham is Supervising Producer.
London Live is produced by 3DD Entertainment of London. Series Producer is Dominic Lobo. Executive Producers are Andrew Higgie and Dominic Saville.
I Bet You is produced by NorthSouth Productions. Mark Hickman and Thom Hinkle, Executive Producers.
Three Sheets is produced by Screaming Flea Productions. Matt Chan and Mike Kelly are Executive Producers. Christina Kindwall is Field Producer.
Uncorked is produced by Helicon Media. Sandy Green is Executive Producer.
King of Miami is produced by Local Woman Films. Elyse Roth is Executive Producer.
The Show is produced by Al Roker Productions.
For more information, please write to pressoffice@indemand.com or call 646.638.8206.
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