Press
LIFE WITHOUT TECHNOLOGY
MOJO’S NEW EIGHT PART HD SERIES, TECHNOLOGY JONESCHALLENGES HIGH-TECH PROFESSIONALS TO ENTER A TECHNOLOGICAL TIME MACHINE FOR ONE WEEK
NEW YORK - July 30, 2007 – What would you do if suddenly you were thrown back in time and had to function in your everyday life with only the latest technology of, say, 1961, 1974, 1957, 1976 or even 1983? Such was the fate of eight successful professional subjects who put themselves at the mercy of a new high definition series, Technology Jones premiering Thursday, November 1 at 9:00pm ET/PT on MOJO. The series performs a human experiment: to see how people can live without all the gadgets and gizmos they now depend on for their personal and business lives. Because subjects were chosen from diverse professions, a broad spectrum of digital paraphernalia is now missing from their homes, cars and businesses. (The producers did, however, afford themselves the luxury of the most advanced high definition production gear so the MOJO audience gets the series in 1080i picture and 5.1 sound.)
Over eight half-hour episodes, a wide range of characters take on the Technology Jones challenge: give up their varied electronic aids for a week and live with antiquated technology from a year randomly selected in the past. This fun exploration looks at how creative these people have to get in order to survive without their digital lifestyles and the drama that ensues.
Technology Jones subjects include: a sound engineer; a professional surfer, a real estate agent to the stars, a club DJ; married interior designers and their kids; a Hollywood casting agent and a NYC comedian. A brief look at some of the Technology Jones episodes: Robb Davidson is a 32-year-old award-winning recording engineer from Seattle. He’s assigned 1961. For a commercial recording session he has no synthesizer or downloadable sound effects. He gets creative with a pair of coconuts, an actress’ voice and a soldering iron for sound effects.
DJ Biz Qwikis a 34-year-old club DJ from Seattle. He is assigned 1974. Without his slick website, e-mail marketing or elaborate video shows, he is stuck with eight-track decks, an old fog machine and taping flyers onto telephone poles.
Alexander and Tracy Furman, owners of Salisbury and Mannis, an exclusive interior design studio on Manhattan's Upper East Side, are a high-end interior designer couple. They get stuck in 1983, and now have to hand draw room plans, hand mail photos of furniture to clients and keep track of their lives on a brick-sized cell phone. Unfortunately Tracy Furman gets lost without her GPS system and can’t find her daughter at a birthday party.
Dave Granville is a 40-year-old real estate agent from an upscale community in the Hamptons, NY. He is assigned 1976. He is a high-tech junkie who texts clients in India and uses a KGB voice-recording pen to plan his day while driving his 2007 Mercedes. He now has to cook for a bicentennial party in a ‘70s crock pot, can’t e-mail his invites and has to drive a ritzy client from Denmark in a 1976 Cadillac. Dan Naiman is a successful comedian from NYC and former Intel engineer who performs worldwide. His success hinges on his video website and promotional database. He pulls 1957 and has to go to a retirement home to figure out what all his “new” gadgets are. Despite his old microphone, he comes up with a pretty inventive slide show and the audience still thinks his 1957-self is funny.
Other episodes feature: Strider Wasilewski, a surfer/entrepreneur with a clothing line (CA-based, exact location is TBD); Hollywood casting agent Jami Rudofsky (female) and Julian Lemaitre, a 33-year-old producer from Los Angeles. Technology Jones is produced by Prettiest Pony Productions. Producers are Bart Smith and Tom Coleman. For iN DEMAND, executive producer is Emilio Nunez and supervising producer is Siobhan Graham.
About MOJO (www.mojohd.com) MOJO was created exclusively for the discerning upscale male, with attitude, wit and style, and became the network name as of May 1, 2007. Formerly INHD, it has been a pioneer in hi-def television since 2003, and is among the most widely distributed HD networks on cable. It consistently earns high marks from HD viewers for the pristine quality of its 1080i picture and Dolby 5.1 sound and ranks as a viewer favorite. Original shows are about wide-ranging upscale men’s interests including high tech, finance, comedy-reality, adventurous travel, music, cuisine and spirits. Other programming includes high profile professional and college sports, movies, concerts and big events. The network is 100% high definition and available as part of the HD offerings from Time Warner Cable, Comcast, Cox Communications, Bright House Networks, Cablevision, Mediacom, Patriot and others. MOJO is owned by iN DEMAND Networks, whose shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.
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